Day’s Walk Farm

Identity
Print
Digital
Environmental

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Agriculture

After five years in the business without a visual identity and a minimal online presence, Paul Miragliotta of Day’s Walk Farm approached me to help him enhance their wholesale customers’ experience and also establish a stronger connection with the public at Farmers Markets and independent retailers.

We leveraged off their solid reputation in the hospitality industry and the premium produce that it was by creating a brand position that spoke to the Day’s Walk Farm community in a visually striking way and created a digital platform to reach a broader audience.

By stepping away from the often overused floral landscape approach which many agricultural identities adopt, the core identity takes inspiration from the name where it poses as a pair of legs taking playful steps. The circle motif is explored further to subtly covey notions of continuity, flow, closed loop farming and regenerative themes. The broad colour palette speaks of the diverse and vibrant produce from season to season and is designed to be used liberally. A new website and social media launch placed Day’s Walk Farm on the digital platform.